Case Study: Logo Design for Safa Tours International
Client:
Safa Tours International
Industry:
Travel & Tourism – Specialized in Hajj, Umrah, and Ziyarath Tours
Service Provided:
Logo Design
Tools Used:
Adobe Illustrator, Photoshop
Client Inputs:
Color Palette & Fonts
Duration:
4 working days
Background
Safa Tours International approached Nasadigitech with a vision — a logo that resonates with their brand identity as a trusted and globally connected travel agency specializing in Hajj, Umrah, and Ziyarath services. The client already had brand colors and font preferences, which served as the foundation for our creative process.
Objectives
Design a modern and meaningful logo that reflects international travel, spirituality, and professionalism.
Incorporate globally recognized travel elements like airplanes and world maps.
Maintain cultural sensitivity and relevance to Islamic pilgrimage travel.
Ensure brand consistency by using the client’s preferred fonts and color palette.
Design Approach
1. Conceptualization
We started with brainstorming and sketches, focusing on symbols representing travel (airplane, globe) and faith (Hajj/Umrah themes). We aimed for a design that conveyed both movement and purpose.
2. Icon Design
The central visual element is a globe, representing Safa Tours’ international operations. A dynamic airplane circling the globe with golden arcs symbolizes connectivity, guidance, and the journey of faith.
3. Typography
The bold uppercase font chosen by the client communicates trust, stability, and authority. It’s modern yet approachable — perfect for a travel brand with strong cultural roots.
4. Colors
Using the client’s approved color palette (attached), we balanced:
Deep Blue: representing professionalism, trust, and spirituality.
Gold: symbolizing luxury, premium service, and the sacred journey of Hajj and Umrah.
5. Layout
We structured the logo with clear hierarchy:
Brand Name: prominent and central
Service Category: “International” in gold for emphasis
Specialization: “Hajj, Umrah, Ziyarath” as a descriptor to reinforce service niche
Deliverables
Logo (Full color, Black & White, Transparent PNG)
Favicon Design
Social Media Profile Icon
High-Resolution Vector Files (AI, SVG, EPS, PNG)
Mockups for Presentation